Sway Day Camp: Finding Your Virtual Mix

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Instructors: Alaina Sheer and Brad Spencer

Thursday, September 30, 8:30 am – 4:30 pm

8:30 am Meet and Greet
9:00 am – 9:30 am Finding your Virtual Mix

Should you focus on Facebook, Twitter, search marketing or none of the above? Finding your virtual mix in the world of Internet Marketing isn’t easy, but Alaina Sheer will give you the clarity you need to find out exactly where your business fits.
9:30 am – 10:15 am Blogging 101

What is a blog and why do you need one? Alaina Sheer will walk you through the basics of what makes a great blog and show you why blogging is essential to just about every business.
10:15 am – 10:30 am Break
10:30 am – 11:15 am Facebook Fan Pages What is a Facebook fan page and is it right for your business? Alaina Sheer will walk Sway attendees through the makings of a great Facebook fan page and show you how to set up one of your own.
11:15 am – Noon Twitter for Businesses Twitter is a powerful tool for many small businesses. Learn how to maximize your presence on Twitter and see case studies of successful Twitter marketing practices.
Noon – 1:00 LUNCH
1:00 pm – 1:45 Top Rank

How does a business rank #1 for a term in Google? Brad Spencer will walk attendees through the basics of Search Engine Optimization (SEO) before we dive into the more technical details.
1:45 pm – 2:30 pm What are your keywords?

Every SEO campaign begins with keyword research. Brad Spencer will walk attendees through the process of discovering their own keywords.
2:30 pm – 2:45 pm Break
2:45 pm – 3:30 pm SEO Copywriting How to write for search engines and humans. Alaina Sheer will share years worth of insights into interactive copywriting tricks that maximum search results without losing readers.
3:30 pm – 4:15 pm Link Building and Site Promotion

Now that you have your content and keywords, how do you build inbound links and also promote your content to earn natural links – the most critical component to achieving a #1 rank?